Audience

92% Male. 8% Female. Average Investment Portfolio: £789,402 (+48% since 2012)

Our readers are keen to increase their personal wealth and include some of the most wealthy and successful private investors in the UK, representing a total net worth of £34.2bn.

On average an Investors Chronicle reader has a net worth of over £1m. They are dynamic, confident and highly discerning individuals, motivated to make the best investment decisions.

Our readers are generally self-directed, with 86% being experienced investors, but we also attract a smaller but growing audience of newer investors, with 14% investing for less than 5 years. We have had over 30,000 downloads of our Investment Guides App for iPad, which includes a series of guides aimed at those looking to get started in investing and improving their investment techniques.

They have a diverse investment portfolio, the majority invest in UK shares, but we are also seeing a huge increase in interest in investment trusts, funds and ETFs. They are also interested in alternatives such as Buy to Let, VCTs and EIS.

Source: *Readership survey 2015 (base 2,350)